Packaging Economy and the "Golden Cocoon"

[rwilcox]

For some years now, Consumer Reports magazine has had an amusing (and sarcastic) feature called the Golden Cocoon. The Golden Cocoon, with a photograph and sarcastic comments, is awarded to the company which did the most egregious job of packaging wastefully and in an environmentally hostile manner -- for example, a teeny packet of candies coddled in swaths of cardboard and plastic. What guidelines and methods might packaging engineers best use to avoid the "Golden Cocoon" syndrome while protecting the product, achieving shelf space presence, making the package big enough to deter shoplifting, etc.? What additional objectives have I forgotten to include in the "etc."?

[PaulSSPKG]

You bring up some very interesting observations related to achieving "Golden Cocoon" status. In most cases, misleading to the general consumer. Non the less there are developer which encounter pitfalls in packaging design.

The fore most item in any packaging development program is to clearly define what is the intent of the packaging of the product; is it to be used for marketing your brand (name or product), used for protection, or simply a method of conveyance. Most packaging professionals are involved too late in the process and fall down during the definition phase. Involve the entire team during product development.

You must satisfy hierarchies in the following areas--> Containment, Protection, Conveyance, and Presentation to optimize the packaging/product total cost of ownership.

[harry bradman]

You can visit our website for some assistance.

Harry


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