You bring up some very interesting observations related to achieving "Golden Cocoon" status. In most cases, misleading to the general consumer. Non the less there are developer which encounter pitfalls in packaging design.
The fore most item in any packaging development program is to clearly define what is the intent of the packaging of the product; is it to be used for marketing your brand (name or product), used for protection, or simply a method of conveyance. Most packaging professionals are involved too late in the process and fall down during the definition phase. Involve the entire team during product development.
You must satisfy hierarchies in the following areas--> Containment, Protection, Conveyance, and Presentation to optimize the packaging/product total cost of ownership.
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